Start it so it survives the second year.
AI lets you start a product in a weekend. The decisions that decide whether it's still shippable at feature thirty are made in the first week — and AI defaults to what's fastest now, not what holds later. We set it up so the speed keeps paying off instead of turning into debt.
Let's talk →The problem
Pointed at a blank repo, AI moves astonishingly fast — and quietly makes a hundred structural choices for you, each one optimised for the next five minutes. Skip the rules and you're paying interest from month two: the codebase that flew in week one fights every change by month three. The cost was never writing the first version. It's everything you build on top of it.
Who it's for
Founders and CTOs starting a new product who want AI's speed without the mess it leaves when no one sets the rules before the first feature.
What we do — three phases
- Set the rulesthe guardrails the agent works inside: structure, boundaries, CI, tests, infra-as-code, conventions. Before the first feature, not as a cleanup after.
- Build with leverageone experienced operator plus AI ships what used to take a team. You get the pace without the payroll.
- Hand you something you can runnot a prototype that demos, a system you keep building on with the same speed you started with.
Why us
Speed stopped being the scarce thing — judgement is. AI will build whatever you point it at, fast, including the wrong thing. The value is the senior who decides what gets built and how, so the speed compounds instead of the debt. Peer, not vendor: I bring the architecture and the product thinking, not just hands.
Proof
Well, we can't show you most of what we build — client work, under NDA. But here's what we can: open-source tools, shipped and running in production, built greenfield and right from day one. If this is what we build in the open, picture what we do for the teams that hire us ;)
AI makes building cheap. It makes building the wrong thing cheap too. The first week is where you decide which one you're getting.